Neobrain: the right skills, in the right place, at the right time.
Neobrain gets stronger after raising €3 million. Neobrain is a software package that supports HR Directors in digitalising their business. Together, we've created a positioning identity with a strong why: to turn the potential of each individual into a performance accelerator for the company.
An identity logo that allows us to create a striking, innovative graphic system anchored in the movement.
Expectations
We overhauled our offering by creating a clear, coherent brand architecture based around 4 strong daughter brands: the Neobrain modules.
With the strategic fundamentals of the brand in place, we created the brand identity: the «N» as the identifying symbol of the brand, the 4 dots representing the daughter brands and the dynamic, moving bars of the «N», reflecting the movement of every employee in a company.
We then created the UX and UI for the showcase site to roll out the brand experience digitally.