{"id":8833,"date":"2025-09-23T08:28:41","date_gmt":"2025-09-23T08:28:41","guid":{"rendered":"https:\/\/edgi.studio\/?p=8833"},"modified":"2025-10-21T14:41:36","modified_gmt":"2025-10-21T14:41:36","slug":"hoka-utmb","status":"publish","type":"post","link":"https:\/\/edgi.studio\/fr\/hoka-utmb\/","title":{"rendered":"Hoka &#8211; UTMB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8833\" class=\"elementor elementor-8833\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoka \/ UTMB Chamonix - Fly human fly<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019occasion de la 20\u1d49 \u00e9dition de l\u2019UTMB\u00ae, HOKA nous a confi\u00e9\u00a0 la conception et la mise en sc\u00e8ne de ses espaces de marque \u00e0 Chamonix, pour affirmer sa pr\u00e9sence et son \u00e9nergie tout au long de l\u2019\u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1301\" height=\"751\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/HOKA-Case-01-bis.jpg\" class=\"attachment-full size-full wp-image-8840\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/HOKA-Case-11.jpg\" title=\"HOKA-Case-11\" alt=\"HOKA-Case-11\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d310a e-con-full e-flex e-con e-child\" data-id=\"68d310a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-845c722 elementor-widget elementor-widget-image\" data-id=\"845c722\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/HOKA-Case-07.jpg\" title=\"HOKA-Case-07\" alt=\"HOKA-Case-07\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c6c43 e-con-full e-flex e-con e-child\" data-id=\"f4c6c43\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cb6e3 elementor-widget elementor-widget-image\" data-id=\"a2cb6e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/Edgi-realisations-Main.jpg\" title=\"Edgi-realisations-Main\" alt=\"Edgi-realisations-Main\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450b4b e-con-full e-flex e-con e-child\" data-id=\"5450b4b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d152b94 e-con-full e-flex e-con e-child\" data-id=\"d152b94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8ba2f elementor-widget elementor-widget-image\" data-id=\"fa8ba2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/HOKA-Case-03.jpg\" title=\"HOKA-Case-03\" alt=\"HOKA-Case-03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29fe99 elementor-widget elementor-widget-image\" data-id=\"e29fe99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/HOKA-Case-04.jpg\" title=\"HOKA-Case-04\" alt=\"HOKA-Case-04\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84e27e e-con-full e-flex e-con e-child\" data-id=\"e84e27e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc400a elementor-widget elementor-widget-heading\" data-id=\"5cc400a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faire r\u00e9sonner l\u2019esprit HOKA au c\u0153ur du Mont-Blanc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5302ed5 e-con-full e-flex e-con e-child\" data-id=\"5302ed5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a989c55 e-con-full e-flex e-con e-child\" data-id=\"a989c55\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6687086 elementor-widget elementor-widget-image\" data-id=\"6687086\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/Capture-decran-2025-09-23-a-10.28.34.png\" title=\"Capture d\u2019e\u0301cran 2025-09-23 a\u0300 10.28.34\" alt=\"Capture d\u2019e\u0301cran 2025-09-23 a\u0300 10.28.34\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17b857 e-con-full e-flex e-con e-child\" data-id=\"d17b857\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a070f elementor-widget elementor-widget-heading\" data-id=\"94a070f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une exp\u00e9rience de marque f\u00e9d\u00e9ratrice et immersive.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7b2f9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour cette \u00e9dition anniversaire, nous avons accompagn\u00e9 HOKA \u2014 Premier Partenaire de l\u2019UTMB\u00ae \u2014 dans la cr\u00e9ation et le d\u00e9ploiement d\u2019un territoire visuel et spatial unifi\u00e9.<br data-start=\"1075\" data-end=\"1078\" \/>Des lieux de vie aux points de contact publics, chaque espace a \u00e9t\u00e9 pens\u00e9 comme une traduction concr\u00e8te de l\u2019esprit HOKA : audace, mouvement et communaut\u00e9.<br data-start=\"1233\" data-end=\"1236\" \/>L\u2019Alpina Eclectic Hotel a accueilli la team HOKA dans une sc\u00e9nographie immersive, tandis que les espaces presse et les points de vente partenaires (INTERSPORT France, SNOWLEADER, Snell Sports) prolongeaient cette exp\u00e9rience coh\u00e9rente et inspirante.<br data-start=\"1484\" data-end=\"1487\" \/>Un dispositif global, entre branding, activation et production, con\u00e7u pour incarner l\u2019\u00e9nergie singuli\u00e8re de la marque au c\u0153ur de l\u2019\u00e9v\u00e9nement trail le plus embl\u00e9matique du monde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une expo en VR au Ch\u00e2teau de 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