{"id":9282,"date":"2025-09-25T12:17:01","date_gmt":"2025-09-25T12:17:01","guid":{"rendered":"https:\/\/edgi.studio\/?p=9282"},"modified":"2025-10-21T12:26:10","modified_gmt":"2025-10-21T12:26:10","slug":"paris-2024-on-location","status":"publish","type":"post","link":"https:\/\/edgi.studio\/en\/paris-2024-on-location\/","title":{"rendered":"Paris 2024 on location"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9282\" class=\"elementor elementor-9282\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paris 2024 hospitality<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"section-1\" class=\"section section-title-text bg-white mt-none mb-none\">\n<div class=\"container\">\n<div class=\"wrapper\">\n<div class=\"row\">\n<div class=\"col-12 col-md-6 ps-md-3 ps-lg-4\">\n<div class=\"wrapper-content\">\n<div id=\"section-1\" class=\"section section-title-text bg-white mt-none mb-none\">\n<div class=\"container\">\n<div class=\"wrapper\">\n<div class=\"row\">\n<div class=\"col-12 col-md-6 ps-md-3 ps-lg-4\">\n<div class=\"wrapper-content\">\n<p class=\"section-title mb-5 mb-lg-0\">For the Hospitality offering of the Paris 2024 Olympic and Paralympic Games, we designed and deployed a specific visual identity, consistent with the world of Paris 2024 but with its own language.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1950\" height=\"1125\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-10-MD-1.jpg\" class=\"attachment-full size-full wp-image-9681\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/P24-CASE-02.jpg\" title=\"P24-CASE-02\" alt=\"P24-CASE-02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450b4b e-con-full e-flex e-con e-child\" data-id=\"5450b4b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d152b94 e-con-full e-flex e-con e-child\" data-id=\"d152b94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8ba2f elementor-widget elementor-widget-image\" data-id=\"fa8ba2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-6-MD.jpg\" title=\"CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-6-MD\" alt=\"CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-6-MD\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29fe99 elementor-widget elementor-widget-image\" data-id=\"e29fe99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/CASE_BRANDING-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD.jpg\" title=\"CASE_BRANDING-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD\" alt=\"CASE_BRANDING-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84e27e e-con-full e-flex e-con e-child\" data-id=\"e84e27e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc400a elementor-widget elementor-widget-heading\" data-id=\"5cc400a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a premium expression at the heart of an already iconic universe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e01a1d e-con-full e-flex e-con e-child\" data-id=\"8e01a1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2c9d4 elementor-widget elementor-widget-image\" data-id=\"bf2c9d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/edgi.studio\/wp-content\/uploads\/CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD.jpg\" title=\"CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD\" alt=\"CASE_CAMPAGNES-types_top-exhibit_group-Paris_2024_Official_Hospitality-3-MD\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5302ed5 e-con-full e-flex e-con e-child\" data-id=\"5302ed5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a989c55 e-con-full e-flex e-con e-child\" data-id=\"a989c55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17b857 e-con-full e-flex e-con e-child\" data-id=\"d17b857\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a070f elementor-widget elementor-widget-heading\" data-id=\"94a070f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The same flame, different expression.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7b2f9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge was to extend the strength of the Paris 2024 identity while asserting the personality of an exclusive offering.<br data-start=\"1062\" data-end=\"1065\" \/>Based on the programme's graphic codes - typography, symbolism, palettes and values - we have developed a differentiating visual grammar that is purer and more refined, designed for top-of-the-range hospitality.<br \/><br data-start=\"1289\" data-end=\"1292\" \/>This identity was then deployed across all communications media: print, digital, advertising, video and events.<br data-start=\"1439\" data-end=\"1442\" \/>A work of balance and precision, in the service of a coherent and inspiring experience, faithful to the excellence of the Games.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A VR exhibition at the Ch\u00e2teau de Versailles<\/p>","protected":false},"author":4,"featured_media":9607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,112,113,114,115,119,120],"tags":[118],"univers":[104,105,106,107,108,127],"class_list":["post-9282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activation","category-brand-content","category-branding","category-digital","category-social-media","category-video","category-shooting","tag-branding","univers-branding","univers-digital","univers-activation","univers-social-media","univers-brand-content","univers-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paris 2024 - On Location<\/title>\n<meta name=\"description\" content=\"Exhibit Group signe les d\u00e9cors immersifs d\u2019une expo VR unique au 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