Sozon, the new lifestyle boutique for handmade decorations
Sozon puts the power back into people's hands to choose objects that have meaning & that are made using traditional craftsmanship. Sozon rehumanises the world of decoration, so that everyone can make their own home a unique place.
A global identity built around a warm, poetic universe.
Expectations
We helped the brand to create a new positioning, based around the promotion of craftsmen and their skills.
An artistic sensibility that tells us about the origins of the objects, the designs, materials and colours that inspire the craftsman.
From its e-shop, where everyone becomes a player in their own interior and decoration. Today, we're developing and promoting the brand via social networks, in particular Pinterest, Facebook and Instagram.
The idea is to develop the Sozon community organically and through acquisition campaigns.