Joa Paris
With Joa, Its founder wants to give women the freedom to express all the facets of their personality through creations that combine elegance and sincerity.
Revealing the strength and softness of a feminine and free brand.
Giving shape to an intimate and inspiring vision.
We accompanied Johanna, founder of Joa, in defining its brand positioning and creating its global identity.
The aim: to create a brand that is both personal and universal, capable of expressing a sensitive vision of femininity without clichés or posturing.
We designed a delicate but assertive universe, as well as the first expression media: brochures, communication tools and website.
An identity conceived as an invitation to self-expression, in keeping with the brand's creative philosophy.