Hoka / UTMB Chamonix - Fly human fly
For the 20ᵉ edition of the UTMB®, HOKA entrusted us with the design and staging of its brand spaces in Chamonix, to assert its presence and energy throughout the event.
Bringing the HOKA spirit to the heart of Mont Blanc
A unifying and immersive brand experience.
For this anniversary edition, we worked with HOKA - the UTMB®'s first partner - to create and deploy a unified visual and spatial territory.
From living spaces to public contact points, each space has been designed as a concrete expression of the HOKA spirit: boldness, movement and community.
The Alpina Eclectic Hotel welcomed the HOKA team in an immersive scenography, while the press areas and partner outlets (INTERSPORT France, SNOWLEADER, Snell Sports) extended this coherent and inspiring experience.
A comprehensive package, combining branding, activation and production, designed to embody the brand's unique energy at the heart of the world's most iconic trail event.