Paris 2024 hospitality
For the Hospitality offering of the Paris 2024 Olympic and Paralympic Games, we designed and deployed a specific visual identity, consistent with the world of Paris 2024 but with its own language.
Creating a premium expression at the heart of an already iconic universe
The same flame, different expression.
The challenge was to extend the strength of the Paris 2024 identity while asserting the personality of an exclusive offering.
Based on the programme's graphic codes - typography, symbolism, palettes and values - we have developed a differentiating visual grammar that is purer and more refined, designed for top-of-the-range hospitality.
This identity was then deployed across all communications media: print, digital, advertising, video and events.
A work of balance and precision, in the service of a coherent and inspiring experience, faithful to the excellence of the Games.