Thursdays by ParisLongchamp
An original concept combining the relaxation of a trendy Parisian evening with the adrenalin of horse racing.
A trendy, streetwise brand identity aimed at a young, active, premium community on the lookout for new places to go out.
Expectations
France Galop asked us to help create the visual identity for the Jeuxdi by ParisLongchamp, after-work events that provide a festive atmosphere during semi-nightly horse racing sessions.
Paris-Longchamp is becoming the new hype destination to go to on Gamesday evenings.