Belong, consume less, last longer!
Belong helps you choose the right equipment for your home. All our products have been carefully selected for their ability to create a lasting relationship.
A committed, engaging graphic universe that challenges and raises awareness.
Expectations
We helped the Belong teams create their new brand platform.
Then & thanks to the invaluable help of the Namibia agency, we created the new «Belong» naming: a symbol for a community of people who want products that last over time.
This was followed by work on a visual identity: a logo that conveys a new way of consuming, in the hope that the products will last forever.
A straightforward tone of voice with touches of humour and reassurance where needed.
Once the branding had been finalised, we worked with the brand on mastering the major templates for the e-commerce site and on the social media side.
We ended up creating Belong's first advertising campaign, as well as the sound branding.